Hutchison Ports Australia

Hutchison Ports Rebranding

by 16th February, 2017Rebranding0 comments

Hutchison Port Holdings (HPH) officially launched its new global rebrand on 24 September 2016. The new company name and brand line – Hutchison Ports, the World’s Leading Port Network – was officiated by Mr Eric Ip, Group Managing Director, at a company event which was attended by senior Hutchison Ports executives from around the world.

The new brand underlines the Group’s long-established commitment to operate as a true global network, and its continued delivery of the highest standards of service to customers and partners. In addition to the name change, the rebrand includes a new logo to better reflect the company’s position in a rapidly changing world of ports and logistics. The logo represents the meeting point of sea and sky; with an upward angle to signify growth, innovation and ambition – those things that keep Hutchison Ports at the forefront. The new brand will make us more recognisable everywhere as a group, and enhance our reputation for leadership globally.

Watch the video below to find out more: